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 IACA Marketing Tips

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A major goal of IACA is to help develop the market for American Indian Art for Artists, Wholesalers and Retail outlets that produce and provide authentic American Indian Art to thousands of collectors throughout the world.

One way that we help to do that is through educational bulletins that are intended to help  our membership  better understand the dynamics and composition of the American Indian Art Market.

It is our hope that this library will help to accomplish that goal.

Following are important topics covered in IACA Marketing Tips:

Advertising and Website Tips

American Indian Art Employee Training

American Indian Art Market Industry Surveys

IACA Membership Surveys

Marketing Tips Especially for the Artist

Successful IACA Wholesale Market Tips

Teaching Your Employees How To Sell American IndianArt
Training New Employees about knowledge and integrity in selling your procuct is a challenge to many retailers.  This white paper provides insights into how you can make your employees at the top of you game.

Read About How To Make Your Employees More Effective

Advertising and Website Tips

Is Your Website Optimized to Attract Customers?

Can people easily find you on a search engine?  IACA has some tips on that for you.  How to check your current ranking on major search engines, and how to improve your chances of getting a higher ranking when people search for you.

Read this bulletin that was sent to IACA members about how to make your website even more effective.

Make Your Website Web Friendly

Is Your Website Mobile Friendly?

More and more people look to their cell phones to find your website.  Is your website web friendly?

Here are tips about how you can test your website, and steps that you can take to make your site mobile friendly.  This report will help you boost your Google rankings.

How to Easily Build  a Mobile Friendly Website

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Know Your Market: Demographic Profile of the American Indian Art Market

Knowing the demographic composition of your market can help you target your advertising and communications even more effectively.  This tip shows how you can do some research on your own website to gain some wonderful insights into you composition of your customer base.

Demographic Profile of the American Indian Art Market

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Add Punch to Your Website

From an IACA Education Fund Business of Arts Seminar, this presentation shows you 10 ways to add punch to your website.

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How Does Facebook Sync With American Indian Art Buyers?

How does Facebook fit into the marketing mix of IACA members? This special report provides some insights.

IACA Facebook White Paper

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10 Reasons Why Not To Advertise

IACA members report that one of the greatest business challenges facing them is finding a way to effectively reach their audience with a very limited budget.  This IACA report looks at the subject from a different angle and discusses 10 reasons why you should not spend precious dollars to advertise. 

10 Good Reasons Why Not To Advertise

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10 Tips For A More Effective Website

A great website can help to make American Indian art more appealing to collectors, and more profitable to the people engaged in the selling end of the business. This bulletin shows you 10 ways that can help make your website be as productive as possible for you.

10 Tips For A More Effective Website
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American Indian Art Market Industry Surveys

2015 Survey of Not for Profit Membership from 914 different Non-Profit Associations

An extensive piece of annual research into the membership dynamics in a non profit association like IACA. It was conducted by Marketing General Incorporated that anually reports on the membership experience of 914 trade associations.

Read the report


Indian Arts And Crafts Association: The Dollar Size of the American Indian Art Market

This pilot study is the first organized attempt to measure the size and extent of the American Indian art market. Based on five years of research, this report provides unique insights into the scope of the retail sales in the American Indian art market. Also relevant is the report below from the GAO.

How Large is the Indian Art Market? A Pilot Study.


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Indian Arts and Crafts: Size of Market and Extent of Misrepresentation Unknown - GAO Report

Nobody can get a handle on the size of the Indian art market, and the extent to which American Indian art is misrepresented.  Not even the U.S. Government. This fascinating FAO report explains why.

Indian Arts and Crafts: Size of Market and Extent of Misrepresentation Unknown

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IACA Indian Art Market Surveys

The IACA annual surveys of the American Indian art business are the only surveys available that provide insights into all aspects of the American Indian art business.  They reflect facts and opinions from all sectors of the business, including the artist, the wholesaler and the retailer.

2016 American Indian Art Industry Survey

While the 2016 survey provides significant insights into the entire American Indian art industry, and into the retail sector of the industry, the results were not robust enough to provide reports about the artist or wholesale sectors of the business.

2016 Survey

2015 American Indian Art Industry Survey

The 2015 survey incorporates new geographic and inventory information not contained in the four previous reports. The IACA Survey is the only attempt to capture market information regarding the business of American Indian Art.

2015 Survey

2014 American Indian Art Industry Survey

This is the fourth annual survey of the feelings and trends in the American Indian Art Market. It provides the perspectives of artists, wholesalers and retailers of American Indian Art...and the prospects for the future. This report also includes demographic data concerning the American Indian Art consumer

2014 Survey 

2013 American Indian Art Industry Survey

Building on two previous years, the 2013 survey enables members of the American Indian arts community to better understand the trends in the business, particularly when reviewing these results with our earlier surveys. 

2013 Survey

2012 American Indian Art Industry Survey

This is the second annual survey of the feelings and trends in the American Indian Art Market. It provides the perspectives of artists, wholesalers and retailers of American Indian Art...and the prospects for the future. This the second in a series of annual benchmark studies, and is unique in providing an overview of the American Indian Art Market.

2012 Survey

2011 American Indian Art Industry Survey

This is the first annual survey of the feelings about the American Indian Art Market.  It provides the perspectives of artists, wholesalers and retailers of American Indian Art...and the prospects for the future.  This is a benchmark study, and the first ever conducted relating to the American Indian art market.

2011 Survey
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CERF Surveys of the Arts and Crafts Market

CERF is the Craft Emergency Relief Fund Read More about CERF.  While the information reported by CERF is not specifically pertaining to American Indian Artists, the information provides critical insights into the business of of being an artist.

2014 CERF Survey of Artist Sales and Income

This is a survey among over 3,000 artists and crafts people that looks into sales and income aspects of being an artist.  The survey is particularly meaningful when compared to the information provided in the IACA American Indian Art Survey.

2014 Cerf Survey of Artist's Sales and Income

2013 CERF Survey of the Arts and Crafts Market

This 2013 survey of the overall arts and crafts market provides great insights into today's marketplace.
While the survey does not focus on American Indian art, there are important parallels and learnings that can be taken from the report that reflect today's market for American Indian Art.

For artists, retailers and wholesalers, this is an important read.

2013 Cerf Survey of the Arts and Crafts Market

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IACA Membership Surveys

IACA 2015 Membership Satisfaction Survey

A survey among IACA Members to gauge their satisfaction with IACA membership and to provide guidance for future programs of interest to IACA members

Read the Survey.

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Wholesale and Retail Member Surveys Regarding Wholesale Markets

Following the Fall 2012 IACA Wholesale Market, IACA Polled both Wholesale and Retail Members to learn their feelings about the Fall market, and about IACA Wholesale markets in general.  Below are the results of both polls.

2014 Fall Wholesale Market Wholesale Buyer and Seller Survey

2012 Fall Wholesale Market Wholesale Participant Poll Results

2012 Retail Member Poll Results Regarding Wholesale Markets

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2014 IACA Journal Readership Survey

A survery of IACA Journal readers showing involvement with the publication and editorial preferences.
Read the Survey

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Marketing Tips Especially for the Artist

Artist Tips: Did You Leave Money on the Table?

Artists claim a successful show if their work sold before the first day is over. This is leaving money on the table.

IACA Marketing Tips for Artists

Read About It.

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Business Building Tips for IACA Artists

A White Paper especially for American Indian Artists with guidance on how to emerge from a starving artist into building a successful business.
Read About It.

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Trademark and Copyright Protection for American Indian and Alaska Native Artists

Protecting your artwork from infringement or copying is of great importance to artists.  The Indian Arts and Crafts Board has created a handy overview about the steps you can take to protect your valuable work. 

Take some time to review this document and learn about these important steps.

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Successful IACA Wholesale Market Tips

Keys to Success for an IACA Wholesale Market Exhibitor

This is a must read for anybody that participates as an exhibitor at an IACA Wholesale Market. It provides valuable insights about how to plan for a market, what to do at the market, and how to evaluate the success of the market for you.  It also is interesting reading for people that attend the IACA Wholesale Markets as a buyer.

Keys to a Successful IACA Wholesale Market.

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